When we founded Legendary Apothecary, we had one goal in mind: we wanted to build a brand that treated everyone and everything it touched, with KINDness. Why? Because we believe KINDness can change the world.
We make plant based, organic & vegan products that are:
KIND to Humans • KIND to Animals • KIND to Mother Earth
Three years ago, we officially founded Legendary Apothecary as our way to help make the world a KINDer place.
What we didn’t realize was that the intentionto ‘make the world a KINDer place’ was going to change us forever. As we started to work on the brand, questions came up. What type of ingredients did we want to put in our products? What kind of packaging did we want to use? What kind of business practices did we want to adopt?
Everything changed when we started to insert the intention to be KIND into every decision that we made and slowly but surely, KINDness started to work for us and effect not only our business decisions, but also our personal decisions. With that, came this great sense of gratitude and responsibility for being in the position to be KIND and to make a difference.
One of the things that we started doing was looking for opportunities to do as many random Acts of KINDness as we could in one day and that’s when the real shift happened. Simple things like buying a cup of coffee for the next person in line or holding the door open for someone became our normal and we started to look for more opportunities to be KIND.
We invite you to make every day a ‘Random Acts of
Here are some ideas to get started:
- Give a stranger a smile or a compliment
- Hold the door open for someone
- Leave a generous tip for someone
- Spend a day at a homeless shelter
- Spend a day at an animal shelter
- Plant a tree
- Adopt a pet
- Let a friend or family member know how much you love and appreciate them
You can of course ask Google for more ideas. The amazing thing is that once you start acting KINDer, new opportunities present themselves. It doesn’t matter how small or big the acts are. What matters is that we infuse KINDness into every decision that we make.
Learn more about our efforts to be a KINDer brand here.
Let’s make the world a KINDer place together!